Zingermans Perpetual Purpose TrustPosted: January 28, 2023 | Author: Dr. Ernie | Filed under: economics | Tags: b corp, business, purpose, social capitalism |Leave a comment
Ari’s Top 5—A Perpetual Purpose Trust
A revolution is to create new truths about human beings and society. There is no proof really that the road you are taking is the “true” one.
You have to make it true.m
While the phrase “giving away the store” is usually used to connote poor negotiation skills, in our case, “giving away the store” is actually a big, big win.
It’s an uncommon, but wholly uplifting, way to handle the long-term succession of the organization that remains true to the way we’ve tried to manage the business since we opened all the way back in 1982.
…make businesses into community-based organizations that have the legal and financial structure that honors their people, their purpose, and their place
It is designed to stay grounded in the community, to benefit the people who work in it, and to give some sense of security that the organization will stay true to our long-standing Guiding Principles and Mission Statement.