Dr. Ernie’s Laws of Marketing
|1. The First Law:
Keep things as vague as possible, but no vaguer.
2. The Storied Law:
Marketing is nothing but stories, but stories make all else possible.
3. The Conceptual Law:
Marketing is applied philosophy, reconceptualizing pain and hope.
4. The Obvious Law:
Nothing is obvious if you look at it the wrong way.
5. The Questionable Law:
Answers are easy. The right questions are hard.
6. The Monetary Law:
Money communicates information about value across space & time.
7. The Professional Law:
Amateurs focus on media & message, Pros on mission & markets.
8. The Community Law:
Virtual communities coalesce around information flows
like physical communities around transportation flows.
9. The Optimal Law:
Communities ultimately optimize either to heal flaws or exploit them.
10. The Branding Law:
“Brand” is the iconification of a trust relationship.
11. The Converged Law:
Eventually, marketing and reality must converge.
Good marketing delays convergence; Great marketing alters reality.
12. The Difficult Law:
Of course it is hard. If it was easy, everyone would do it.
13. The Learned Law:
Good intentions only matter if you learn from your mistakes.
14. The Segmented Law:
Categorization is recognizing finer distinctions amidst deeper unities.
15. The Problematic Law:
There’s no limit to what can be solved
if you take responsibility instead of assign blame.
16. The Ultimate Law:
The customer is not always right, but is ultimately right.
Version 1.4.2 Copyright © 2003-6 Dr.Ernest.N.Prabhakar @ RadicalCentrism.org